WidgetWebExpo

NewsGator's VP of Software-as-a-Service (SaaS), Jeff Nolan, will be speaking on June 17th at the WidgetWebExpo:

The Future of Online Branding, Content and Advertising on the Web
As companies and marketers grapple with how to best engage people and syndicate both content and ads, syndication technologies are emerging as a powerful way to connect with readers, generate real revenue and extend the power of a brand. Widgets are furthermore emerging as trackable, rich advertising that allow companies to combine demographic data with content metadata and relevance data to deliver targeted ads that are on par or better than in-page advertising. In this session, Jeff will discuss these trends in widget advertising in addition to how widgets are emerging as an integration mechanism for 3rd party services and the disaggregation of portals & media– what it means for traditional media or online publishers as increasingly more people look to take their media with them to destination sites like iGoogle and Facebook.

Jeff Nolan, Vice President of Software-as-a-Service, NewsGator Technologies, Inc.